The New Geeks?
 
PC Magazine carries a story on the so-called New Geeks:
 
"A new breed of IT professional is emerging, one with a technical background who can channel his skills into multiple disciplines:  These so-called "New Geeks" are expected to help usher in what IBM's Irving  Wladawsky-Berger calls the "post-technology" era, in which technology tools are applied to business and societal problems rather than to the tools themselves...."

Geek is a misnomer - geeks are misfits, socially inept. That's precisely the image that isn't reflected in the work being described. 
 


NB The link is now fixed: glitch due to Blogger changing its posting interface :-(