Resources > Usability ROI

There is widespread evidence to show that usability provides tangible benefits in return on investment (ROI). Benefits include

• saved development time and costs
• reduced maintenance and support costs
• increased traffic, transactions and purchases
• improved customer retention and market share
• increased user satisfaction, decreased customer support costs
• decreased staff turnover
• improved ease of learning and reduced training costs
• increased trust in systems
  

It can even provide a deterrence to litigation. Read on...

Usability and accessibility in the press
Usability return on investment (ROI) in the research literature

Also see

'Return on Investment for Usable User-Centred Design: Examples and Statistics' by Aaron Marcus (PDF, 104KB).

The UPA's collection of selling usability resources and business benefit quotes.

Rashmi Sinha's collection of ROI links.

Charles Mauro's paper (PDF, 337KB).

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